About language in care and support

What do we mean by language in care and support?

We mean the way we all communicate with and about people, as well as within and about adult social care. 

That includes the words and phrases used by the government, the media, people working in organisations offering care and support, people seeking and drawing on support, and the general public. All of us.

What role does language play in shaping care and support?

The words and phrases we choose to use reflect the ideas, values, and cultures that underpin them. The language we use, and the story it tells, shapes attitudes, influences behaviours and impacts lives.

At TLAP, we believe that much of the language used in care and support tells an outdated story. We’re committed to shifting this narrative in our work towards better lives for everyone.

Why does language matter?

Language is not just about what we say, it’s about how we make people feel. Language has the power to build understanding, empathy, and trust, lifting people up and offering hope and possibility. But it can create confusion, exclude people, undermine dignity, and bring people down.

People should be at the heart of care and support, and the language we use needs to reflect and instil that.

What is TLAP doing to help shift the narrative?

We’re on a mission to change the way we communicate in care and support. We started by talking to people to understand their experiences and by working in co-production we’re coming up with ways to make things better.

In our Language Hub, you’ll find thoughtful discussions, guidance, and practical tips about using more human, everyday language. And offline, we’ll continue to have important conversations to shift the narrative.